As you can imagine, the predictions vary considerably from one person to the next, but a few topics are consistently mentioned:
(1) Expect more spam fighting Google updates (furry names optional)
2012 was dominated by link network take-downs, unnatural links notices, and of course: the Penguin update. Many of the SEO experts predict that we’ll see more of the same in 2013.
Google will continue to find ways to distinguish between editorially given links (votes for pages on the Web) and links intended to manipulate rankings.(2) Anchor text will continue to lose value
- Bill Slawski
Every year, the power of anchor text is diminished more and more. In 2012, anchor text lost value and actually became dangerous due to the negative consequences associated with the Penguin update. Moving forward, many experts believe Google will continue to devalue anchor text.
We’ll see Google turn down the dial on the power of anchor text. It has always been a bug bear of mine that they put so much weight on it in the first place because real internet users do not link using exact match anchor text.(3) Authorship and AuthorRank will become MUCH more important
- Paddy Moogan
Google+ is Google’s identity management system for the Internet. As such, Google will continue to promote the system and strongly encourage (and incentivize) webmasters to create profiles and associate their content with those profiles.
Authorship is only going to get more important. Google wants (read:needs) people to complete their Google Plus profiles and start using authorship for reasons that range from making their incredibly broken reviews system work to making sense of entities and the semantic web.(4) Semantic markup will continue to proliferate
- Joel Klettke
Google presents rich snippets in the SERPs for a variety of verticals. In the coming year, more webmasters will take advantage of these rich snippets, and Google will experiment with new ways to leverage (and display) this data.
I think there’ll be a few more Schema based case studies next year and predict that SEO’s will get off their arses and actually get round to implementing it.(5) Webmasters will focus more attention on user experience (UX)
- Sean Revell
If your website provides a negative user experience, you’ll quickly lose visitors (regardless of how valuable your products and services are). Since search engines have a vested interest in keeping their users happy, they won’t promote sites that don’t create a positive user experience.
The big thing for me next year is going to be User Experience (UX) – creating websites that deserve to be on the first page of GoogleThose are just a few of the most popular predictions. For even more, be sure to check out the entire post!
- Chris Dyson
Web Gnomes Highlights
Since we’re reviewing the past and predicting the future, we’ll finish this week’s recap with a quick run-down of the most popular posts from our blog in 2012:- 33 Free SEO Tools You Should Know About – If you love free SEO tools, this is the post for you. Without question, this was our most popular post in 2012.
- Everything We Know About The Penguin Update – In this post, we highlight the events leading up to the first Penguin update as well as the coverage that followed (you can find a similar timeline for Penguin 3 in Part 2).
- 10 SEO Analysis Tools You Should Be Using – Unlike the previous post about free SEO tools, this post is exclusively about SEO analysis tools.
- Learn SEO Like Rand Fishkin Would – In this post, we provide various resources to help you learn SEO (e.g., free guides, books, blogs, etc.).
- 7 Essential Resources for Chasing Google’s Algorithm – This post is also educational, but it’s focused on tools for chasing Google’s algorithm (e.g., SERP flux measurements, search engine announcements, research, etc.).
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