The Future of SEO in 2013

In this post, Gaz Copeland brings together 30 SEO experts and reveals their predictions for SEO in 2013.
As you can imagine, the predictions vary considerably from one person to the next, but a few topics are consistently mentioned:
(1) Expect more spam fighting Google updates (furry names optional)
2012 was dominated by link network take-downs, unnatural links notices, and of course: the Penguin update. Many of the SEO experts predict that we’ll see more of the same in 2013.

Google will continue to find ways to distinguish between editorially given links (votes for pages on the Web) and links intended to manipulate rankings.
- Bill Slawski

(2) Anchor text will continue to lose value
Every year, the power of anchor text is diminished more and more. In 2012, anchor text lost value and actually became dangerous due to the negative consequences associated with the Penguin update. Moving forward, many experts believe Google will continue to devalue anchor text.

We’ll see Google turn down the dial on the power of anchor text. It has always been a bug bear of mine that they put so much weight on it in the first place because real internet users do not link using exact match anchor text.
- Paddy Moogan

(3) Authorship and AuthorRank will become MUCH more important
Google+ is Google’s identity management system for the Internet. As such, Google will continue to promote the system and strongly encourage (and incentivize) webmasters to create profiles and associate their content with those profiles.

Authorship is only going to get more important. Google wants (read:needs) people to complete their Google Plus profiles and start using authorship for reasons that range from making their incredibly broken reviews system work to making sense of entities and the semantic web.
- Joel Klettke

(4) Semantic markup will continue to proliferate
Google presents rich snippets in the SERPs for a variety of verticals. In the coming year, more webmasters will take advantage of these rich snippets, and Google will experiment with new ways to leverage (and display) this data.

I think there’ll be a few more Schema based case studies next year and predict that SEO’s will get off their arses and actually get round to implementing it.
- Sean Revell

(5) Webmasters will focus more attention on user experience (UX)
If your website provides a negative user experience, you’ll quickly lose visitors (regardless of how valuable your products and services are). Since search engines have a vested interest in keeping their users happy, they won’t promote sites that don’t create a positive user experience.

The big thing for me next year is going to be User Experience (UX) – creating websites that deserve to be on the first page of Google
- Chris Dyson

Those are just a few of the most popular predictions. For even more, be sure to check out the entire post!

Web Gnomes Highlights

Since we’re reviewing the past and predicting the future, we’ll finish this week’s recap with a quick run-down of the most popular posts from our blog in 2012:

• 33 Free SEO Tools You Should Know About – If you love free SEO tools, this is the post for you. Without question, this was our most popular post in 2012.
• Everything We Know About The Penguin Update – In this post, we highlight the events leading up to the first Penguin update as well as the coverage that followed (you can find a similar timeline for Penguin 3 in Part 2).
• 10 SEO Analysis Tools You Should Be Using – Unlike the previous post about free SEO tools, this post is exclusively about SEO analysis tools.
• Learn SEO Like Rand Fishkin Would – In this post, we provide various resources to help you learn SEO (e.g., free guides, books, blogs, etc.).
• 7 Essential Resources for Chasing Google’s Algorithm – This post is also educational, but it’s focused on tools for chasing Google’s algorithm (e.g., SERP flux measurements, search engine announcements, research, etc.).

We have even more exciting posts planned for 2013, and as always, if there’s anything you’d like to see us write about, please let us know!

Rich snippets | structured data | Microdata | Microformats and RDFa

Rich snippets and structured data, Microdata, Microformats and RDFa 

How to design a rich snippets and structure html data for you webpage

What is snippets?

The few lines of text markup that seem beneath each search result area unit designed to convey users a way for what’s on the page and why it’s relevant to their question.  These made snippets facilitate users acknowledge once your web site has relevancy to their search, and should end in additional more clicks to your pages.

Three markup formats in we can design rich snippets structure data :-

1. Microdata 

 Microdata uses straight forward attributes in markup language tags (often  or ) to assign transient and descriptive names to things and properties.   To create associate item, the itemscope attribute is utilized. The itemprop attribute is utilized on one in every of the item\'s descendants. the kind for associate item is given as a result of the price of associate itemtype attribute on an identical part as a result of the itemscope attribute.

HTML marked up with microdata example:-

<div itemscope itemtype="http://schema.org/Person"> 

  My name is <span itemprop="name">SEO Traffic engine</span> 

  and my website url

  <a href="http://seo-traffic-engine.webs.com/" itemprop="url">seo-traffic-engine.webs.com</a>

</div>

Microdata generator Tool

http://www.microdatagenerator.com/

You can use microdata generator tool for design rich snippets in microdata format. 

Information:- Microdata only support html5 and css3 version in you can design rich snippets and structure data.

2. Microformats

Microformats are easy conventions (known as entities) used on web content to explain a particular sort of data.  Microformats use the category attribute in hypertext markup language tags (often  <span> or <div> ) to assign temporary and descriptive names to entities and their properties and vcard, hcard, span class tag to define CreativeWork, Organization, Event, music,  Person, Place and Product.

HTML marked up with microformats example:-

<div class="vcard">

   <img class="photo" src="http://lh6.googleusercontent.com/-Z327GXoKPWk/AAAAAAAAAAI/AAAAAAAAADY/0oZ7Chf-6BM/s512-c/photo.jpg" alt="SEO traffic engine />

   <strong class="fn">jiten3patel</strong>

   <span class="title">SEO</span> at <span class="org">SEo Traffic Engine Reviews</span>

   <span class="adr"> DEL</span>

</div> 

Microformats generator Tool

You can use Microformats generator tool for design rich snippets in microformats. 

http://microformats.org/code/hcard/creator

Information:- Microformats support all html and css version.

3. RDFa 

 RDFa could be a thanks to label content to explain a selected sort of info, like a building review, an event, a person, or a product listing. These info sorts square measure known as entities or things. every entity includes a variety of properties. RDFa uses straightforward attributes in XHTML tags (often  or ) to assign temporary and descriptive names to entities and properties. You can use the entities and their properties xmlns:v,typeof and span property.

XHTML marked up with RDFa example:-

<div xmlns:v="http://rdf.data-vocabulary.org/" typeof="v:Person">

  My name is <span property="v:name">jiten3patel</span>, 

Here is my homepage: 

  <a href="http://seo-traffic-engine.webs.com/" rel="v:url">seo-traffic-engine.webs.com/</a>.

   at <span property="v:affiliation">SEO Traffic Engine</span>.

</div>

RDFa generator Tool

You can use RDFa generator tool for design rich snippets in RDFa.

http://websnippetr.com/events.php

Information:- RDFa only support all xml and xhtml version.

Markup your content specific types:-         

1. CreativeWork

2. Event 

3. Intangible

4. MedicalEntity

5. Organization

6. Person

7. Place

8. Product 

and for sub types go on schema.org website.

SEO : Advance Seo technique

• Introduction – a break down of what you are going to learn.
• Chapter 1: Indexation and Accessibility – in this section you’re going to learn some advanced techniques for evaluation and optimization of your website for indexation and accessibility.
• Chapter 2: Site Speed and Performance – we’re going to crank it up a level and help make your site faster and perform more efficiently. This is not only great for user experience but search engines love it to.
• Chapter 3: New Search – now your site is crawlable, indexable and lightening fast. Time to ramp it up another notch with some new search elements. Search is moving towards a more semantic “real to life” environment.
• Chapter 4: WordPress – because it is the most popular CMS in the world, we are going to take a deep dive on how you can make it search engine friendly.
• Chapter 5: Advanced Data Research – after the first 4 sections, you should have a rock solid website. But there’s way more to SEO than speed, indexation and metadata. We’re going to begin our off site SEO techniques with some ImportXML!
• Chapter 6: Keyword Research – you’ve used the Google AdWords keyword tool before right? We’re not going to cover that here though. We’re going to go beyond the common keyword research tools and explore some less talked about ways to find the best keywords to target for your site.
• Chapter 7: Link Building With Content – I bet you’ve heard time and time again by now, how important “quality content” is to attracting links, shares and of course traffic. This section spells out some step by step actions you can take to create your own amazing content — and also how to incorporate the right techniques into that content so it performs even better.
• Chapter 8: Link Building Techniques – the first section here may be a simple list of places to submit your site (to get followed links). But don’t be fooled! This section is packed with step by step instructions to capitalize on 15 link building techniques. I definitely encourage you to follow them or come up with ideas of your own!
• Chapter 9: Search Verticals – If you operate in a search vertical, you’re in a unique place to capitalize on some great traffic. These areas are not as often talked about in SEO, but you can capture some high converting targeted traffic in these areas. We’re going to cover local, mobile, slideshows, youtube and more.