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How Importance Is SEO?

Showing posts with label off page optimization. Show all posts
Showing posts with label off page optimization. Show all posts

Wednesday, March 13, 2013

The Text-to-HTML Ratio



   
It takes a certain amount of code to format website text.
The ratio of text to HTML refers to how much text you have versus how much code your page uses. There is no magical number or average ratio, as every website has different text and code requirements. Generally speaking, a "good" ratio is to have somewhere between 25 to 70 percent of your page as text. This means that your HTML is probably well-developed and your page's content isn't bloated with spammy content or stuffed with keywords.
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Understanding Ratio
Your text to HTML ratio is almost always going to be skewed higher toward HTML, as it takes a certain amount of code to create a functional and valid website. The ratio refers to each individual page on your website, not the whole of the website. This means that your index page may have a ratio of 30 percent but your portfolio might have a ration of 60 percent. You can use services to check your page ratio, such DevSEO's ratio check or SitePoint's DOM Monster bookmarklet.

Cutting Down on Code
While you should never remove code that brings function and design to your website, you should also design a page that uses the absolute minimum for code as possible. By using the least code, you create a smaller page with better loading speeds. You also help cut down on the ratio by linking to external files for Javascript and CSS. Make sure that the code you're using is valid; you can check your page against W3C -- World Wide Web Consortium -- standards at validator.w3.org.

Other Elements
You can't count on text-to-HTML ratio exclusively when assessing your website's content, as other factors can skew the ratio into making it seem like you have significantly more code than content. Examples of this are images, videos and flash. You may use these elements within your content to convey your message, but in a ratio checker they would only register as code. When measuring the ratio of your website, keep these factors in mind.

SEO
You may have heard somewhere down the line that a page with more text than HTML will rank better in search engines, but there isn't really any fact to back up this claim. This stems from the way search engines check pages; if a page is larger than 100k, everything after that is ignored. By keeping your code clean and valid, it lowers the amount of code and thus the size of your page. What's more likely to help a page do well with search engines is to ensure that the content of the page is clean, original and relevant.

Friday, February 15, 2013

The Future of SEO in 2013


In this post, Gaz Copeland brings together 30 SEO experts and reveals their predictions for SEO in 2013.
As you can imagine, the predictions vary considerably from one person to the next, but a few topics are consistently mentioned:
(1) Expect more spam fighting Google updates (furry names optional)
2012 was dominated by link network take-downs, unnatural links notices, and of course: the Penguin update. Many of the SEO experts predict that we’ll see more of the same in 2013.
Google will continue to find ways to distinguish between editorially given links (votes for pages on the Web) and links intended to manipulate rankings.
- Bill Slawski
(2) Anchor text will continue to lose value
Every year, the power of anchor text is diminished more and more. In 2012, anchor text lost value and actually became dangerous due to the negative consequences associated with the Penguin update. Moving forward, many experts believe Google will continue to devalue anchor text.
We’ll see Google turn down the dial on the power of anchor text. It has always been a bug bear of mine that they put so much weight on it in the first place because real internet users do not link using exact match anchor text.
- Paddy Moogan
(3) Authorship and AuthorRank will become MUCH more important
Google+ is Google’s identity management system for the Internet. As such, Google will continue to promote the system and strongly encourage (and incentivize) webmasters to create profiles and associate their content with those profiles.
Authorship is only going to get more important. Google wants (read:needs) people to complete their Google Plus profiles and start using authorship for reasons that range from making their incredibly broken reviews system work to making sense of entities and the semantic web.
- Joel Klettke
(4) Semantic markup will continue to proliferate
Google presents rich snippets in the SERPs for a variety of verticals. In the coming year, more webmasters will take advantage of these rich snippets, and Google will experiment with new ways to leverage (and display) this data.
I think there’ll be a few more Schema based case studies next year and predict that SEO’s will get off their arses and actually get round to implementing it.
- Sean Revell
(5) Webmasters will focus more attention on user experience (UX)
If your website provides a negative user experience, you’ll quickly lose visitors (regardless of how valuable your products and services are). Since search engines have a vested interest in keeping their users happy, they won’t promote sites that don’t create a positive user experience.
The big thing for me next year is going to be User Experience (UX) – creating websites that deserve to be on the first page of Google
- Chris Dyson
Those are just a few of the most popular predictions. For even more, be sure to check out the entire post!

Web Gnomes Highlights

Since we’re reviewing the past and predicting the future, we’ll finish this week’s recap with a quick run-down of the most popular posts from our blog in 2012:
We have even more exciting posts planned for 2013, and as always, if there’s anything you’d like to see us write about, please let us know!

Effective Post sphenisciform penguin SEO methods


This 2013, expect to check stronger and stricter computer programme terms and conditions. As such, corporations and net marketers square measure left with no possibility however to amend and strengthen their SEO methods so their have a higher likelihood of obtaining hierarchic on search engines.

Considering that the Google sphenisciform penguin  was free to grant lessons to websites whose still still observe quality content and spamming. they're currently taking live to spice up their websites through making original, distinctive and helpful articles, correct link building techniques, smart keyword improvement and on-the-scene and off-site SEO.

You must keep in mind that websites and little businesses that do not follow these techniques would get a foul impression on computer programme like the gawk.

Abide with Google's Rule

Website improvement is an important tool to extend traffic and sales. thus so as to survive within the terribly powerful competition of SEO you have got to follow Google's recommendations. Therefore, some very important factors in SEO techniques this 2013 ought to use.

High-level Google and Engagement - it's the latest giving of Google that provides several advantages that alternative search engines and social networking sites don't have. It finally comes out with terribly fascinating options that offer helpful advantages to the users to widen their client base and on-line recognition.

Author Rank - This tool has become one in every of the foremost vital SEO barometers for Google once it involves assessing however distinctive and informative your contents square measure. the best thanks to build your name is thru making quality content.

Create and Share totally different Content - so as to strengthen and boost your website's exposure you have got to make and share contents in several varieties. a number of the simplest ways square measure webinars, videos, Screencasts, graphs, infographics, articles, blogs and podcasts.

Practice Google's New Role - you'll surprise what it is? It's no apart from content supplier. does not knowledge to try and do that? it is a manner of golf stroke the most plan of your content like victimization the primary sentence to focus on customers via press releases, blogs, social media content, RSS feeds, video descriptions and article submissions.

Make Use of Social Media Solidly

It cannot be denied that they become an important technique of growing your website's exposure and widening your client base. Also, they're effective in crawl and spidering search engines to extend you web site rankings. you will miss one 1/2 the selling strategy if you are not victimization this technique.

Hence, social media specialists square measure extremely recommending the subsequent steps to become victorious in your chosen niche:

1. recognize what the vital keywords that square measure trending on Twitter.

2. create use of the Google's keyword choice tool to well decide the simplest and most relevant keywords for your content to use for web site improvement of your websites.

3. produce a Facebook fan page for your web site. Facebook is that the leader of the pack of thuscial media so it's an efficient manner of stigmatisation for your merchandise and websites.

4. interact your journal readers and guests to supply some backlinks, feedbacks and suggestion so you'll be able to create changes for the progress of your websites.

Wednesday, January 23, 2013

How to work in Seo on 2013


seo long tail traffic
There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links.
And although some SEOs still do this, I myself haven’t tracked my rankings in over a year.
Why? Because SEO has turned into a long tail game.
But before I get into how you can build up your long tail traffic, here is why you should focus your SEO efforts on the long tail:

Why the long tail?

In the last 30 days Quick Sprout got 88,833 visitors from search engines. Out of those 88,333 visitors, 80383 came from long tail searches.
And it’s not just Quick Sprout, a lot of businesses are experiencing this as well. KISSmetrics received 156,482 visitors from search engines in the last 30 days and out of those visitors 142,493 came from long tail keywords. And when you look at conversions from search, long tail keywords account for 87% of the conversions.
seo long tail
Plus, if you look at the image above you’ll notice that 1 or 2 word key phrases are costly to rank for and they don’t convert well. Searchers are also getting more sophisticated and are starting to use more words in their searches, which is why head term searches are down by 8%.
Now that you know why long tail SEO is where you should focus your efforts, here is how you build up your long tail traffic:

Infographics

The strategy we used to kick off our long tail SEO efforts for KISSmetrics was through infographics. Within 2 years we were able to generate 2,512,596 visitors, and 41,142 backlinks from 3741 unique domains all from those 47 infographics.
And do you know how much we spent to do all of that? Only $28,200.
Although infographics are visual, we typically added a paragraph of text on each one, which help boosted the amount of long tail traffic we got. Plus all of those internal links helped our blog posts rank well, which caused more long tail traffic.
If you want to create infographics, there are a few things you need to know:
  1. The topic has to be unique – the topic of your infographic has to be original because infographics aren’t new and cool anymore. If you regurgitate old information in an infographic, it’s won’t be too successful.
  2. Pick a topic that benefits your readers – don’t try to create infographics for the sake of creating them. They have to benefit your readers by providing them with tangible advice. For example, our infographic on how colors affect purchases got over 5000 tweets, while our infographic on which US brands spend the most on advertising only got 259 tweets. Why because the post on colors teaches people something that they can use on their on website. The post on advertising doesn’t teach anyone anything that they can use for their own website.
  3. Always use stats– the more stats you use the better off you are. Just make sure you don’t use so many that the infographic becomes too long. Ideally there should only be 5 to 7 main points in your graphic. For example, the how colors affect purchases infographic has 6 points:
    • How color affects marketing
    • How color affects branding
    • The meanings of each color to consumers
    • How design affects purchases
    • How time affects purchases
    • How words affect conversions
  4. Make it pretty – infographics are so common now, that they really need to be pretty. If you don’t have a great designer, they won’t do to well.

Writing great content

The easiest way to boost your long tail traffic is through content. But you can’t just write any form of content, your blog posts have to be very detailed. And once you have good content, you have to promote it through the social web.
If you want to learn how to write really detailed blog posts that are good, read this post. And if you want to learn how to promote your content, read this post.
The one thing I’ve learned about content marketing is that detailed guides tend to do the best. I know SEOmoz once stated that their Beginner’s Guide to SEO has gotten over a million visits.
At KISSmetrics we’ve published 480 blog posts, in which 34 of them are marketing guides. And although marketing guides only make up 7% of our content, it is actually responsible for 38% of our search traffic. That’s huge! It shows that writing in depth content on niche topics provides a better ROI than just writing short blog posts.

Guest post

I did a test with Quick Sprout last year in which I guest posted all over the web for 6 months. During that time period I wrote 59 guest posts on sites that had at least a Google PageRank of 4 and had an Alexa rating under 50,000.
Some examples of posts I wrote are:
The results? I received 14750 visitors from those 59 posts and I built 117 links that pointed to 30 internal pages on my own site. Those 30 internal pages went from receiving 9193 visitors a month from search engines to 22,852 visitors a month.
guest posting long tail
Now I know that there were other external effects that could have caused those 30 internal pages to receive more traffic such as search engine algorithm updates, but the other internal pages only saw a 38% increase in search traffic during that same time period, while the internal pages that I built 117 links to saw a 148% increase in search traffic.

Conclusion

If you want to go after head terms, by all mean do so. But if you want to try something new, stop checking your rankings, create good content and build authority links to your internal pages. In the long run your SEO traffic will go up.
What I track these days is my overall search traffic and if it is going up month over month.

Monday, January 21, 2013

Article Submission :: most common mistake s did while we are doing


Much of language is learned through hearing and practice - through conversation. We rely on context to give meaning, but what happens when we're led astray by what we hear?
Misused words and poor grammar.
No problem - we've got the remedy! Discover the true meaning and maintain a keen eye on your articles for this batch of misused words:
e.g. vs. i.e.
e.g. - Latin abbreviation for "exempli gratia," which means "for example." Use this abbreviation when providing examples that's not a finite series.
Incorrect: Greg is a huge fan of cyborgs, i.e., the Terminator, Inspector Gadget, and RoboCop.
Correct: Greg is a huge fan of cyborgs, e.g., the Terminator, Inspector Gadget, and RoboCop.
i.e. - Latin abbreviation for "id est," which means "that is." Use this in place of “in other words,” when you’re making something more clear, or when providing a finite series.
Incorrect: Standing behind a horse can result in broken ribs, e.g., you’re more likely to get kicked.
Correct: Standing behind a horse can result in broken ribs, i.e., you’re more likely to get kicked.
accept vs. except
accept - to consent to receive; to agree to undertake.
Incorrect: I except your challenge.
Correct: I accept your challenge.
except - not including; other than; to exclude; a conjunction that conveys an exception.
Incorrect: "I can resist everything, accept temptation." -- Oscar Wilde
Correct: "I can resist everything, except temptation." -- Oscar Wilde
advice vs. advise
advice - information; guidance or recommendations typically given by an expert.*
Incorrect: Need advise? We've got answers!
Correct: Need advice? We've got answers!
*Tip: Advice is a noun that can be singular or plural, like moose.
advise - to offer suggestions; to recommend.
Incorrect: We can advice you on all of your legal needs!
Correct: We can advise you on all of your legal needs!
bear vs. bare
bear - to carry (i.e., physically or mentally); a mammal with thick fur and a short tail (e.g., grizzly bear, teddy bear, etc.).
Incorrect: Bare in mind, you should never trust a bear.
Correct: Bear in mind, you should never trust a bear.
bare - not clothed or covered; to uncover; to expose.
Incorrect: My bear hands turned blue in the cold.
Correct: My bare hands turned blue in the cold.
forth vs. fourth
forth - out from a starting point and forward or into view.
Incorrect: From that day fourth, Gerald never looked at eggplant the same way.
Correct: From that day forth, Gerald never looked at eggplant the same way.
fourth - a quarter; constituting number four in a sequence; 4th.
Incorrect: A forth of the sales can be attributed to cats.
Correct: A fourth of the sales can be attributed to cats.
Lose vs. Loose
lose – To be deprived of or cease to have; to cause someone to fail to gain or retain something.
Incorrect: Loose weight in 5 weeks or loose your chance to go to the beach!
Correct: Lose weight in 5 weeks or lose your chance to go to the beach!
loose – Not firmly or tightly fixed in place; to release or set free.
Incorrect: The dog’s collar was lose, so Bob tightened it before the dog got lose.
Correct: The dog’s collar was loose, so Bob tightened it before the dog got loose.

Its vs. It’s
its – Associated with a thing previously mentioned or in reference to an animal without prior knowledge of the animal’s gender.
Incorrect: That monkey will never be a ballet dancer; it’s posture is horrendous.
Correct: That monkey will never be a ballet dancer; its posture is horrendous.
it’s – Contraction of it is or it has.
Incorrect: John bikes to work. Its his favorite part of the day.
Correct: John bikes to work. It’s his favorite part of the day.
Your vs. You’re
your – Possessive form of you (typically used before a noun).
Incorrect: You’re article writing skills have improved!
Correct: Your article writing skills have improved!
you’re – Contraction of you are.
Incorrect: Your an article writing master!
Correct: You’re an article writing master!
Their vs. They’re vs. There
their – Possessive adjective indicating a particular noun belongs to them.
Incorrect: There keys are in the ignition.
Correct: Their keys are in the ignition.
they’re – Contraction of they are.
Incorrect: Where are they? Their at the shop.
Correct: Where are they? They’re at the shop.
there – Reference to the existence of something; a place or position.
Incorrect: Their is a reason why the pie is gone. John ate the last slice over they’re.
Correct: There is a reason why the pie is gone. John ate the last slice over there.
To vs. Too
to – In the direction of or at; used with the base form of a verb to show the verb is in the infinitive.
Incorrect: Susan goes too the store too buy vegetables.
Correct: Susan goes to the store to buy vegetables.
too – Very, as well, also.
Incorrect: Bill drives to fast on his motorcycle to.
Correct: Bill drives too fast on his motorcycle too.

Fright vs. Freight
fright – A sudden intense feeling of fear; an experience that causes someone to feel fear suddenly.
Incorrect: Horror movies give me a freight!
Correct: Horror movies give me a fright!
freight – Goods transported (or to transport goods) in bulk by truck, train, ship, or aircraft.
Incorrect: That ship carries fright rather than passengers.
Correct: That ship carries freight rather than passengers.

Bought vs. Brought
bought – Obtain in exchange for payment; to purchase.
Incorrect: I brought a new phone with my last paycheck.
Correct: I bought a new phone with my last paycheck.
brought – To come to a place with (someone or something); to cause (someone or something) to come to a place.
Incorrect: I bought my friend Jackie to the party.
Correct: I brought my friend Jackie to the party.
Personal vs. Personnel
personal – Of, affecting, or belonging to a particular person; an advertisement.
Incorrect: Take care of your body with these personnel hygiene tips!
Correct: Take care of your body with these personal hygiene tips!
personnel – Staff, people employed in an organization.
Incorrect: Use these methods when recruiting new personal into your organization.
Correct: Use these methods when recruiting new personnel into your organization.
Versus vs. Verses
versus – Against; as opposed to; in contrast to.
Incorrect: In a hypothetical fight of a gorilla verses a shark, I’d put money on the gorilla.
Correct: In a hypothetical fight of a gorilla versus a shark, I’d put money on the gorilla.
verses – Plural form of verse; writing arranged with a rhythm; a group of lines that form a unit of a poem or song, a stanza.
Incorrect: The poem’s versus didn’t contain a rhyming scheme.
Correct: The poem’s verses didn’t contain a rhyming scheme.
Adapt vs. Adopt
adapt – To make something suitable for a new use or purpose; to modify; to adjust to new conditions; to alter.
Incorrect: The institution must change and therefore adopt to new conditions.
Correct: The institution must change and therefore adapt to new conditions.
adopt – To legally take a child (or pet) and raise it as one’s own; to take up an idea or method; to take on or assume.
Incorrect: “Adapt the pace of nature; her secret is patience.” – Ralph Waldo Emerson
Correct: “Adopt the pace of nature; her secret is patience.” – Ralph Waldo Emerson
lighting vs. lightning
lighting – the arrangement or effect of lights; equipment for producing light.
Incorrect: You should install track lightning in your kitchen!
Correct: You should install track lighting in your kitchen!
lightning – a flash or discharge; very quick; the occurrence of a natural electrical discharge of very short duration, accompanied by a bright flash and typically also thunder.
Incorrect: Don’t stand at the top of the hill during a lighting storm.
Correct: Don’t stand at the top of the hill during a lightning storm.
setup vs. set up
setup – the result of something having been arranged or put together.
Incorrect: The cops got him; it was a set up.
Correct: The cops got him; it was a setup.
set up – to put something together.
Incorrect: Let’s setup the cake display in the window.
Correct: Let’s set up the cake display in the window.
whether vs. weather
whether – a conjunction used when expressing a doubt or choice between alternatives; expressing an inquiry or investigation.
Incorrect: “I’m not sure weather I should get chicken or beef,” thought Patrick.
Correct: “I’m not sure whether I should get chicken or beef,” thought Patrick.
weather – to wear away or change the appearance; the state of the atmosphere.
Incorrect: The whether here is nice, when it’s not raining!
Correct: The weather here is nice, when it’s not raining!
fair vs. fare
fair – without cheating or in accordance with the rules; a traveling show; fine or pretty good.
Incorrect: The weather this afternoon will be fare, so let’s go to the fare!
Correct: The weather this afternoon will be fair, so let’s go to the fair!
fare – the money a passenger on public transportation has to pay.
Incorrect: How much is the bus fair to Ithaca?
Correct: How much is the bus fare to Ithaca?
peak vs. peek
peak – the summit of a mountain; the highest point; to bring or achieve a maximum of development, value, or intensity; to become sickly.
Incorrect: Don’t give up until you’ve reached the peek!
Correct: Don’t give up until you’ve reached the peak!
peek – to glance quickly; to peer from a place of concealment.
Incorrect: Watch this preview to get a sneak peak!
Correct: Watch this preview to get a sneak peek!

affect vs. effect
affect – To have an effect on; make a difference to; an emotion or desire.
Incorrect: Chocolate effects my behavior.
Correct: Chocolate affects my behavior.
effect – To bring about; to cause something to happen; a change that is a result of an action or cause.
Incorrect: Chocolate has an incredible affect on behavior.
Correct: Chocolate has an incredible effect on behavior.

allot vs. a lot
allot – To give or to apportion something to someone as a share or a task.
Incorrect: I will a lot 3 prizes to the winners.
Correct: I will allot 3 prizes to the winners.
a lot – (never alot) A large amount, very many; also, very much.
Incorrect: I like monkeys allot. There are alot of them at the zoo.
Correct: I like monkeys a lot. There are a lot of them at the zoo.
Please note the context of a piece of land or lot, as in “a lot”, is also acceptable; however, it’s not a common usage error.
then vs. than
then – At that time; at the time in question; after that, next, afterward.
Incorrect: I went to the zoo and than to the park.
Correct: I went to the zoo and then to the park.
than – Used in expressions when introducing an exception or contrast.
Incorrect: Bob is shorter then Ralph.
Correct: Bob is shorter than Ralph.
lie vs. lay
lie – To be in or assume a horizontal or resting position; the way, direction, or position in which something lies.
Please note we will not be discussing “lie”, i.e. to tell a falsehood or to fib, because it’s not a common usage error.
Incorrect: I am going to lay down for a nap.
Correct: I am going to lie down for a nap.
lay – To put down (generally carefully or gently); the general appearance of an area.
Incorrect: I am going to lie the baby down for a nap.
Correct: I am going to lay the baby down for a nap.
desert vs. dessert
desert – To abandon; a dry, barren area of land; barren.
Incorrect: The nomads desserted the dessert in search of water.
Correct: The nomads deserted the desert in search of water.
dessert – The sweet course at the end of the meal.
Incorrect: Did you see this low-fat and delicious desert recipe?
Correct: Did you see this low-fat and delicious dessert recipe?

so stop by the Blog again for new grammar and spelling tips to ensure your articles are error free. Not only will these tips help you maintain your credibility, but they can be applied across multiple platforms and help you drive more traffic to your blog or website!
As always, we are on the hunt for more and more commonly misused words to help you achieve 100% error-free articles. If you have any misused words you'd like to see added to the Top Misused Words series, get them off your chest! 

New updates from google

webmaster-tools-notice-of-detected-unnatural-links-email
Receiving an email like this is scary. At best, your business won’t receive any organic search traffic from Google for weeks. At worst… well, you get the idea.
What follows are the best practices for minimizing the amount of time that you spend outside of the Google search index.

Don’t Panic

Panic causes people to do stupid things – like filing a reconsideration request before taking any meaningful action to correct the problem. Simply downloading your backlinks from GWT, then uploading some or all of them to the Disavow Links Tool is not a solution. You have one chance to make a good first impression on the spam team – don’t blow it.
Your link removal efforts need to be proportionate to your link spamming efforts. If you’ve built thousands of unnatural links, then you’ve got a lot of work to do before you even think about filing a reconsideration request.
The following methodology will also work if you have been affected by Penguin. The only difference is that there is no need to file a reconsideration request. Since Penguin is an algorithm and not a penalty, there is nothing to reconsider.

Conduct a Link Analysis

Your first priority is to identify those links which are suspicious or potentially toxic (unnatural). Since all of the major back link services have their own version of Google PageRank, we’ll start by exporting the data from your link checker into a spreadsheet.
Next you will sort the links from low rank/low authority to high. Once your sort is complete, it’s time to review each link to see if it passes the “natural” link test (a.k.a. – is it real?)
The types of links that need to be reviewed and considered for removal are those that:
  • Appear on a domain that isn't indexed in Google. This usually signals a quality problem, but it could also indicate a new website or a muffed up robots.txt like:
    • User-agent: *
    • Disallow: /
  • Appear on a website with a malware or virus warning:
google-safe-browsing-flags-websites-with-malware
  • Appear on the same page as PPC links – in this case, I mean porn, pills or casinos (or any number of non-related and/or spammy niches). This is the classic “stay away from bad neighborhoods” warning that your Mom gave you.
  • Appear on a page with Google PageRank that is gray bar or zero. This usually signals poor quality or low trust, but it could also indicate a new page.
  • Appear on a domain with Google PageRank that is gray barred or zero. As with non-indexed pages, this usually signals a quality problem, but it could also indicate a new website. Many low quality, made for SEO directories, share this characteristic.
  • Are coming from link networks (a group of websites with common registrars, common IPs, common C-blocks, common DNS, common analytics and/or common affiliate code).
  • Sitewide – especially blogroll and footer links. Most are unnatural and none pass the juice that they once did. The payback isn’t worth the risk.
  • Automated. Many sites hit with a manual link penalty use SENuke or something similar.
  • Paid. Now is not the time to be clever and try to “slip one by” Google. There are countless stories of people not disclosing select paid links, resulting in a rejection of their reconsideration request. They didn’t think Google would notice. But Google did. Just assume that Google knows it’s a paid link.

Create a Spreadsheet

Once you've identified the bad links, it's time to drop them into a spreadsheet with the following information:
  • Link From URL: URL where the link resides.
  • Link to URL: The page (URL) on your website the link points to.
  • Anchor text used.
  • Email contact: For the “Link From” website.
  • First Link Removal Request: Insert date of removal request.
  • Second Link Removal Request: Insert date of removal request (One week after request one).
  • Third Link Removal Request: Insert date of removal request (One week after request two).
  • Link Status: Live or removed.
Keep meticulous records on this spreadsheet. This is the supporting documentation that you will be submitting with your reconsideration request to prove to Google that you have made a serious effort to resolve the problem.

Request Link Removals

Now it’s time to get those toxic links removed. Begin by creating a dedicated Gmail account for nothing but your link removal campaign.
Later, you will include the login credentials for this email account to Google when you submit your reconsideration request. It will provide further documentation of your efforts and provide additional evidence that you're serious about your link clean up.
For the sake of efficiency, you’ll be using an email template for link removal requests. Every email will require some level of personalization, in order to be most effective.
This is done by setting up as a “canned response” in Gmail.
Start by logging into your new Gmail account, click on the gear icon in the upper right corner of the window, and select Mail Settings from the menu.
Next, click on the Labs tab and scroll down the list of options, clicking the Enable button for canned responses. Don’t forget to click the “Save Changes” button.
Next, create a template. I’ve had good success with the following:
google-penalty-i-need-your-help
By including the unique details shown above in red, you increase the odds of being perceived as human and also make it easy for the webmaster to find and remove the link. It also provides a compelling reason for the webmaster to take action.
After you've composed a template that you want to reuse, click on the Canned Reponses menu, choose “New canned response,” give the reply a name like “link removal request”, and click OK.
gmail-canned-response-link-removal

Let the Emailing Begin!

Using the information on your spreadsheet, add the necessary details, and then send. Record the send date on your spreadsheet. In some cases you will need to submit a web form in lieu of an email – remember to record these form submission dates, as well.
Record all link removals and stop emailing the webmasters after links are removed. Wait a week and resend a “second notice”, to those who failed to respond the first time.
Once again, record all link removals and stop emailing the webmasters after links are removed. Wait one more week and send a “final” notice to any holdouts.
Finally, let another week pass and any links still remaining will be sent to Google via the “Disavow Links tool.”
Yes, a month seems like forever, but failure to show a good faith effort to resolve the problem will only extend your penalty time. A rush job doesn’t show good faith.

Disavow Links & Submit Reconsideration Requests

Log into Google Webmaster Tools go to the Disavow tool and select your domain.
gwt-disavow-links
Clicking ‘Disavow Links’ prompts a menu asking you for a file containing the links you want to disavow. This is the list of any remaining links that you could not get removed manually. Upload the file and you’re done.
IF you're under a manual penalty, now it’s time to file a reconsideration request. When filing your request, here are some key points to consider:
  • Be specific. Carefully review Google’s webmaster guidelines. Disclose all activities that you were engaged in that fell outside of the guidelines as well as the steps taken to come into compliance. This is where your spreadsheet and email documentation will be helpful.
  • Confess everything and hide nothing. This is the time to be completely honest and upfront. Nothing bugs the spam team more than a reconsideration request that simply says, “My site now adheres to the guidelines.” Avoid wasting everyone’s time and burning goodwill. If your link building efforts were centered on SENuke and the BuildMyRank blog network, then say so. You won’t be telling Google anything they don’t already know. (Yeah – they know about that really juicy paid link too – it must go).
  • Accept responsibility and promise it will never happen again. Explain what you're doing differently now and why it will never happen again (e.g., you fired the person who was doing your SEO or you’ve changed your policy). If the spam team doesn’t get the sense that you have put the effort in to change, don’t expect a quick resolution.
  • Don’t bring up your AdWords budget, expecting to get preferred customer status.The spam team couldn’t care less about your PPC budget. It’s irrelevant.
Keep in mind that there is no need to file a reconsideration request unless you have been assessed a manual penalty. The best way to get back in the index is to follow these steps. Trying to cut corners or being less than forthcoming will only prolong the pain.

The Most Important Point to Consider

You get one mea culpa – once you get penalized you must adhere to the webmaster guidelines, religiously, from that point forward. If you get penalized a second time, there will be no quick re-entry.

Saturday, January 19, 2013

7 In-House SEO Initiatives for 2013



As we look forward to 2013, the New Year provides limitless opportunities and the chance to nail down our SEO to-do lists. As we go through our lists, it's important to remember that there are short-term SEO tasks that we undertake on an almost daily basis, as well as bigger picture SEO initiatives that may not be implemented overnight and will take time and solid effort.
The seven initiatives listed below are among the most critical to undertake in 2013 for in-house SEOs. If you’re already working on some of them, then it's worth your effort to go all in to reap the maximum SEO rewards.

1. Rel=Author Tag

We're living in an influencer economy of sorts. Influencers can be celebrities, bloggers, authors, or other industry leaders.
Because we're in an influencer economy, and so much content is being created, the one way to differentiate content is by how many other people are sharing that content or talking about that content. An influencer has the ability to share a specific piece of content that gets more shares and gets talked about it by their followers.
For search engines, especially Google, influencers are a great solution to separate the wheat from the chaff. Not so long ago, Matt Cutts said that “over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.”

2. Mobile Search

Mobile marketing is becoming increasingly important every year, and that trend will continue in 2013. Already, roughly 16 percent of searches come from mobile devices. This means local searches will be reaching their full potential both in SEO and in PPC.
Local businesses can no longer afford to excuse themselves from SEO or Internet marketing in general. This increase in mobile searches also means that site owners need to ensure that their site is served up well on mobile devices like having one site for desktop and other for mobile device.

3. Social Search Integration

No doubt, you've heard lots of buzz about social search and how Google +1’s and shares are going to be important. Well, this is the year when you will see not just +1’s on Google and Facebook shares on Bing integrated more into traditional search results on topics that are shared, but also related topics on the same site.
Facebook just announced a major social graph search feature this week. This changes the way we search online and over time it will change consumer behavior and search as we know it today.
I tend to think there will be two kinds of search in the near future:
  • A search on documents, videos, blogs, etc. in the form of Google and Bing.
  • A search that's more driven by friends and their recommendations by leveraging Facebook’s social graph.
As an in-house SEO, you can work closely on your Facebook brand pages to ensure that all pictures, posts, etc. are tagged correctly and optimized for search.

4. Video SEO

Video is great for engagement and because of the intrinsic social sharing options in video it is great for rankings. More marketers will be leveraging video content on their site but it would be critical to optimize those videos for SEO.
In-house SEOs will have no dearth of video content in their companies. The challenge is to bring together content from all different departments into a central repository. Many large companies also have a digital asset management (DAM) group where most video content is also stored.
As in-house SEOs, your role is to bring together all the video content and work on optimizing those videos. You can also work on uploading to social channels like YouTube as that will also have big SEO gains.

5. Online PR, SEO & Social Media Integration

We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings. The fact is news releases are great not just from links point of view but overall findability of your content.
The tough part for in-house SEOs is to ensure that SEO is integrated as part of process before any news release goes out. PR or corporate communications can be bit stiff when it comes to time sensitive news releases as they are working under tight deadlines.
In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working social media channels on your press releases.

6. Focus on Google+

Even though community building on Google+ falls in the realm of your social media team, as SEO professionals you need to ensure that there is some sort of focus on Google+ from your social team.
In 2012 we saw steady growth on Google+ and new features being launched on the platform. Depending on the industry, Google+ has the potential to cater to niche audience with its hangout feature a real standout.
From an SEO point of view, allows your visitors to share your content by ensuring that Google+ hooks are embedded in your content.

7. Think Holistically

SEO is simply another channel to acquire customers. As in-house SEO professionals, it's essential for you to not just work with other marketing teams but also learn new skills like PPC, usability, or social media, and adopt new tactics like retargeting.
Think of this as becoming an integrated digital marketer. For current SEO pros to get ahead in their career, it's essential to learn other skills and become an integrated digital marketer.