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How Importance Is SEO?

Tuesday, November 27, 2012

How To Deal With Seo World

Most of us think that SEO process has become more complicated after Google’s recent penguin updates. That’s not true if we invest our time in the correct things. If you want to get successful results on Google, There are some things you should know.
1-Technology is continually evolving:
Google and other search engines are continually updating their algorithms. Things that work today might not work in future. SEO is not a static process. To overcome these algorithm updates we need to stay educated i.e. keep eye on new updates coming in Google’s algorithms. Google itself provide information about its algorithms changes.
2. Do not play game Google:
Gaming with Google's ranking algorithm requires a lot more work than following best for your SEO Campaign. Sooner or later, Google will find all new spam methods. Your website will be penalized then, you will lose a lot of business which you were getting through Google. If your SEO Campaign is legal you will get much better results on Google that will last for long time duration.
SEO Companies that guarantee you instant results for little money and less time are lying to you. Even Google itself does not guarantee first position on its search engine result page. A successful SEO campaign needs good strategy, effort and a lot of time.
3. Focus on your website:
No one can control their competitors, it is also not possible to control Google’s algorithm. The only thing that you can control is your website. Make sure that your website should offer good content to your website visitors. Keep one thing is mind that your website is not designed for search engines; it is designed for your visitors to offer product, content or other informative things. Treat your website as an asset.
4. Content is king:
Getting traffic is useless if your website is not good enough for your visitors. Low quality content will not help your rankings. Inform your website visitors why they should use your products or services. Tell them what's in it for them. Make sure that your web pages look better and that your landing pages have a high conversion rate.
5- Keep basics of SEO in Mind:
Any new marketing trends will not help your website get good ranking if your website fails in the basics of SEO. Keep following things in mind about your website:
1- Page Title 2- Meta Tags 3- Heading Tags 4- Bold Tag 5- Italic Tag 6- Strong Tag 7- Anchor Tag 8- XML sitemap 9- Robot.txt
6- SEO tools:
1- Google Analytics 2- Google webmaster tool 3- SEO book toolbar 4- Flag fox 5- Google keywords tool 6- Google Trends 7- Insight for search
Your website will get top rankings on Google and other search engines if you do the right things. Avoid trekking search engines. SEO is a time taking process, keep working on your goal.

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