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How Importance Is SEO?

Tuesday, November 27, 2012

Keyword Research Fundamentals.

Any SEO campaign starts with keyword research just like laying the foundation with concrete for a much stronger vertical structure. Knowing what keywords to use is already half the job in search engine optimization. But that’s easier said than done. So here are just some of the tips and strategies you can utilize for an effective SEO India campaign.
Gathering bread crumbs
The Internet is literally littered with articles and blogs that teach you how to design and implement an effective SEO campaign to drive traffic to your site. You can also use the search engines in tweaking your keywords. Google is still the dominant search engine today, even bigger than both Yahoo and Bing combined. Google also has a program called Google Keyword Tool which you can use to test the relevance of your keywords. Word tracker is another program that works similar to Google Keyword Tool. But all these researches should be prefaced with a question: do you have the time? Whereas relegating this to a specialist in SEO India will give you better results in a lesser time frame.
Path to success
If you are new to the ballgame, you want to look for successful models and try to emulate their actions. With that in mind, enter the keywords relevant to your own products and services into the Google search and study what the top five websites are doing. Specifically, look for the unique title tags or the Meta data then copy the keywords into your site. Don’t worry about plagiarism because they don’t have the monopoly of the keywords—unless you copy their content word for word, and that’s another story.
Also, make sure to get rid of duplicate keywords both in the body of the article and also your title tags in separate pages if you don’t want the search engines to index 10 of your pages as one. SEO Services can fine-tune your keywords and internal links to prevent this from happening.
Design your own formula
You can finalize the keywords that you will use by ranking them according to relevance. Say for example you are selling protein shakes for women in Indiana. The keywords “protein shakes” should have less relevance than “best protein shakes for women.” By that measure, the keywords “best protein shakes in Indiana” should rank highest in terms of relevance. The expert in SEO in India will prepare a list of keywords according to your industry and you will rate them according to their significance in relation to your own company.

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